Brand definition has proven to help businesses gain trust from their consumers, enhance digital engagement, in turn providing a stronger, more dedicated customer base, and improve professional perception.
Let’s answer your first question: What’s my brand?
Great job, you have a logo! And everyone loves it. (No? I can help you there, too. More on that later.) Your logo is just one piece of your brand. Your brand should not be looked at as a single physical entity, but instead, the holistic concept of how your consumers understand that you relate to their life. Your brand isn't a thing; it's an experience. A puzzle with tons of pieces that exist to build that experience. Your brand is why someone chooses to shop with you over your competitors, but not necessarily conscientiously – it ties a meaning that's important to your consumer's lives. It is how people experience and interact with your company on a day to day basis. It is your business's voice. It is the vitality of your organization, and without it, you are just another product, just another service. Just another “cool logo.”
BUT WITH IT –
Oh, with it, you can take on the world. Or your projections. Or that new location. Whatever it is you want to run with, you can – because with your brand defined, you can embrace your strengths, your voice, and guide your followers to your solution they may not even know they need yet. You can take them on a path they’re excited to follow you down.
And I’m here to help you learn how to do that.
Working with me +
Benefits of working with me
+ Your vision for your brand comes to life
+ Sense of clarity with the ideas circling in your head
+ Strategies determined to get your business on its intended path
+ Assurance in executing the strategy with me by your side
+ Stronger voice to your consumers
“Design is the silent ambassador of your brand.”
Design + Strategy
Your goals. Your audience. Your messaging. For a moment, shut your eyes and think about "that feeling" when someone walks into your establishment. That feeling when they interact with your product, your environment, whatever solution you provide to your consumers' needs. That same feeling of pride is what I bring to your brand. My job is to have you feeling that passionate and proud of the collateral you distribute with your logo, and get your messaging in line with your audience and your goals.
The breakdown: I design whatever collateral you need - be it your logo, website, forming your identity kit from a logo you already have, whatever - to create a consistent look and feel to this voice we’re evolving.
Website Design + Development
Few pieces of your brand and company's presence are as important as having a well-designed, mobile-friendly, goal-oriented website.
We'll work with my development team to determine the needs of your company's online presence and we create a unique, completely customized website for you and your brand.